Top Digital Pacifier Games on Unified Platform in UK Q2 2025

In the second quarter of 2025, the top digital pacifier games in the United Kingdom showcased varied performance metrics across downloads, revenue, and active users. Here's a detailed look at the trends for each app, based on Sensor Tower data.

Candy Crush Saga from King saw fluctuations in its weekly revenue, peaking at approximately $1.8M in mid-April. Downloads reached a high of 25.2K in the same period, while active users experienced a gradual decline from 984K to 761K by the end of June.

Color by Number：Coloring Games maintained a consistent weekly revenue, with a slight increase to $7.3K at the end of June. Downloads peaked at 24.1K in mid-April, but active users saw a decline from 64.6K to 60.7K across the quarter.

CBeebies Playtime Island focused on downloads and active users, with downloads reaching a peak of 9K in mid-April. Active users fluctuated, starting at 56.1K and rising to a high of 86.8K before settling at 56.2K by the end of the quarter.

Applaydu Play & Discover had a significant spike in downloads, reaching 15.4K in mid-April. However, active users decreased steadily from 31.4K to 15.4K over the quarter.

Finally, Toca Boca Jr from Piknik saw a steady revenue increase, peaking at $10K in late June. Downloads were highest at 9K in mid-April, while active users showed slight fluctuations, ending at 22.8K.

These insights provide a snapshot of the digital pacifier games market in the UK, with more detailed analysis available from Sensor Tower.